people on twitter critique each poll. you have a run of romney polls that are good for him. people perceive patterns and random noise all the time. at the end of the day, if you digest everything with a coke of whiskey, whatever you want, you have time to add more perspective. we have more important and dramatic days with shifts in the race. most of the time, especially in the summer, it adds up to nothing. it was the same story, day after day after day. >> it was important to look at the average of polls. i think it's what happens at five thirty eight. there are other polls. i think one of the things i have to be careful of as consumers of polls is you can't trust a single or individual poll. gallup is doing a tracking poll, it's a trend. if you look at gallup and pugh, they found conflicting results by a difference of six percentage points. you can't trust any single poll. you have to go to the average. >> are we doing no more now that we have more polling? is it the case we have a more accurate sense because of a larger body of data, we can average it out, sitting here 25